An independent project that pairs six AI-assisted service ad concepts with a focused landing page and a mobile inquiry flow.
Homeowners facing a broken AC or a climbing electric bill make decisions fast, usually on a phone. They don’t read pitch decks or long brochures. They look for a contractor who understands the problem, offers straightforward pricing, and makes it simple to book.
HVAC Ad Crew pairs a fast, focused landing experience with six short-form AI video ads. The project demonstrates the path from a homeowner’s first impression to a service inquiry.
The landing page uses a high-contrast screening-room aesthetic: deep charcoal ground, warm amber accents, and clean typography. The page delivers the offer immediately above the fold, answers price and turnaround questions upfront, and removes hesitation with a sample-first pitch before asking for a commitment.
Lead with rising utility bills, seasonal deadlines, or replacement costs homeowners already feel.
The original concept presented a defined monthly scope and a sample-first pitch.
A 60-second mobile form capturing company, city, and primary service priority.
Instead of generic stock footage, each video addresses a specific homeowner objection or seasonal priority. Compare the six independent concepts below. The dialogue is scripted and the presenters are synthetic.
Whether you run a home service company, sell a high-ticket service, or need more qualified leads, this project demonstrates what you can hire me to build:
Built with Astro, Tailwind CSS, native HTML5 video and Cloudflare Pages. Zero heavy 3D framework dependencies: depth is achieved through CSS 3D transforms, lighting layers, and hardware-accelerated video compositing.
The site renders full static content and functions without JavaScript, with progressive enhancements for muted video hover loops and personalized city parameter injection.
Explore the repository on GitHub