Amber serum
15 secSkincare study · Independent concept
Independent film studio · Manila
Cinematic product films and campaign creative
Founder-led production for premium brands and creative agencies. Plan a launch film and the edits you need for product pages, paid social and other campaign placements.
Selected films
Explore the portfolio
Iced espresso
15 secCoffee study · Independent concept
From still to story
15 secPhoto-to-ad study · Independent concept
What we create
A film, a campaign, or a production partner.
Signature Brand & Product Films
A flagship film for a product launch, brand story or hero placement.
A creative treatment, art direction, production, edit and finishing. We scope the master format, review rounds, delivery date and usage around where the film will run.
Campaign Creative Production
A lead film with a family of edits shaped for the placements in your campaign.
Start with the creative direction and placement list. We can scope cutdowns, alternate openings, aspect ratios or product variants based on the concept and available references.
Ongoing Creative Partnerships
Production support for brands and agencies with a continuing slate of launches and campaigns.
Agree on a production cadence, capacity, approval process and deliverables before work begins. Agency-led approvals, confidentiality and white-label delivery can be discussed in the brief.
Who we create for
Built around your brief.
Premium consumer brands
Launch a product with a film that makes its materials, finish and details easy to see.
Explore this pathwayCreative agencies
Bring in a production partner when the campaign concept is set and your team needs more capacity.
Explore this pathwayHospitality & property
Use light, pacing and atmosphere to communicate the experience of a place.
Explore this pathwayWhat you receive
Made for the places it will run.
- Master film
- A finished film with the agreed running time, edit, grade and sound.
- Placement edits
- Where scoped, cutdowns, alternate openings and 16:9, 9:16 or square exports.
- Review & handover
- A review cut, agreed revision rounds and organized final files. Usage and licensing are defined in the proposal.
How it works
From brief to final cut.
Brief
Share the objective, timing, placements and approved assets.
Creative direction
Approve the treatment and flag details the film needs to preserve.
Production
Cyrus directs the visuals, edits the film and checks it against the references.
Review
Give consolidated feedback on the cut within the agreed review rounds.
Delivery
Receive the approved masters and versions with the agreed usage terms.
The studio
Work directly with your filmmaker.
FRAME / FORM is Cyrus Alcala’s independent creative production studio in Manila, working with brands and agencies internationally.
Cyrus leads the treatment, directs the visuals and checks the final cut against your references. The studio uses AI-assisted production where it fits the brief and agrees up front on shots that need supplied photography or footage.
Meet CyrusProduction FAQ
Before we begin.
Why hire FRAME / FORM for AI-assisted production?
You get creative direction, shot selection, editing, sound and human review from one producer. The work starts with the brief, the reference details and where the film will run.
Can you work from existing product photos?
Yes, when the photos show enough detail for the treatment. Share the clearest front, side and detail views you have. Cyrus can flag shots that need better references before scoping production.
How do you keep the product and brand consistent?
We agree on the references and the details that need to match, such as shape, labels, color and materials. Cyrus checks the cut against them and asks you to review critical details before finishing. Some shots may require supplied photography or footage for accuracy.
Can we use the films in paid ads?
Tell us which paid placements, markets and usage period you need. The proposal can specify exports and usage for the agreed placements, including any limits tied to music or supplied material.
What assets should we provide?
A product or campaign link is enough to start a conversation. For production, useful materials include approved product images or footage, brand guidelines, logos, copy requirements and placement specs.
Can we request revisions?
Yes. The scope sets the review rounds and checkpoints. Consolidated feedback helps keep decisions clear. A new direction after approval may need a revised scope.
Can you make several campaign versions?
Cutdowns, alternate openings and different aspect ratios can be scoped with the lead film. Share the placements early so composition and pacing can be planned for each version.
How long does production take?
Timing depends on the concept, source assets, number of edits, review schedule and studio capacity. Share your launch date and approval deadlines so we can agree a schedule before work starts.
Do we need to supply a script?
A brief is enough to begin. You can bring a finished script or ask the studio to include a treatment or script in the scope.
Do you offer ongoing agency partnerships?
Yes. We agree on the production cadence, deliverables, capacity and sign-off process for the work your team needs.
How are commercial rights and usage handled?
The proposal defines the intended channels, territories, duration and any relevant asset restrictions. Tell us how you plan to use the work so those terms can be agreed before production.
Can you produce white-label creative?
White-label production can be discussed. Agree on attribution, portfolio permissions, confidentiality and who communicates with the client before starting.
What are you launching?
Share the product or campaign, where the film needs to run and when it needs to be ready.