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Skincare study · Independent concept

Amber serum

A moving highlight defines the bottle, a macro shot follows a single drop, and the final frame shows the full pack. Made to introduce a skincare product with a clear silhouette and tactile detail.

Creative objective
Introduce a skincare product through its material and silhouette. The bottle and dropper needed to read immediately in a vertical frame.
Production approach
A travelling highlight defines the glass. The edit cuts to a single drop before returning to the complete pack.
Finished deliverable
One 15-second, 9:16 product film with a dedicated packshot.