Photo-to-ad study · Independent concept

From still to story

The actual input still opens the film. A controlled move and a warm light reveal turn the same lamp into an ad for a homeware launch.

Creative objective: Test what one supplied product still can support. Keep the lamp recognizable as the frame gains motion and light.
Production approach: The source image opens the finished edit. The camera move and lighting reveal are built around its shape.
Finished deliverable: One 15-second, 9:16 homeware film and the original still for comparison.

Finished film